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The fault line at the heart of current debates lies between “cultural sociology” and the “sociology of culture.”1To believe in the possibility of a cultural sociology is to subscribe to the idea that every action, no matter how instrumental, reflexive, or coerced vis-à-vis its external environments (Alexander, 1988), is embedded to some extent in a horizon of affect and meaning. This internal environment is one toward which the actor can never be fully instrumental or reflexive.
It is, rather, an ideal resource that partially enables and partially constrains action, providing for both routine and creativity and allowing for the reproduction and transformation of structure (Sewell, 1992). Similarly, a belief in the possibility of a cultural sociology implies that institutions, no matter how impersonal or technocratic, have an ideal foundation that fundamentally shapes their organization and goals and provides the structured context for debates over their legitimation.2 When described in the folk idiom of positivism, one could say that the more traditional sociology of culture approach treats culture as a dependent variable, whereas in cultural sociology it is an “independent variable” that possesses a relative autonomy in shaping actions and institutions, providing inputs every bit as vital as more material or instrumental forces.
Both Speak of the Recent “Cultural Turn” as a Pivotal Moment in Social Theory
Viewed from a distance, the sociology of culture offers the same kind of landscape as cultural sociology. There is a common conceptual repertoire of terms like values, codes, and discourses. Both traditions argue that culture is something important in society, something that repays careful sociological study. Both speak of the recent “cultural turn” as a pivotal moment in social theory. But these resemblances are only superficial. At the structural level we find deep antinomies.
To speak of the sociology of culture is to suggest that culture is something to be explained, by something else entirely separated from the do-main of meaning itself. To speak of the sociology of culture is to suggest that explanatory power lies in the study of the “hard” variables of social structure, such that structured sets of meanings become superstructures and ideologies driven by these more “real” and tangible social forces. In this approach, culture becomes defined as a “soft,” not really independent variable: it is more or less con- fined to participating in the reproduction of social relations.
A notion that has emerged from the extraordinary new field of science studies is the sociologically inspired idea of the “strong program” (e.g., Bloor, 1976; Latour & Woolgar, 1986). The argument here is that scientific ideas are cultural and linguistic conventions as much as they are simply the results of other, more “objective” actions and procedures. Rather than only “findings” that hold up a mirror to nature (Rorty, 1979), [highlight background=”#FF5722″ color=”#FFFFFF”]science is understood as a collective representation[/highlight], a language game that reflects a prior pattern of sense-making activity. In the context of the sociology of science, the concept of the strong program, in other words, suggests a radical uncoupling of cognitive content from natural determination.
We would like to suggest that a strong program also might be emerging in the sociological study of culture. Such an initiative argues for a sharp analytical uncoupling of culture from social structure, which is what we mean by cultural autonomy (Alexander, 1988; Kane, 1992). As compared to the sociology of culture, cultural sociology depends on establishing this autonomy, and it is only via such a strong program that sociologists can illuminate the powerful role that culture plays in shaping social life. By contrast, the sociology of culture offers a “weak program” in which culture is a feeble and ambivalent variable. Borrowing from Basil Bernstein (1971), we might say that the strong program is powered by an elaborated theoretical code, whereas the weak program is limited by a restricted code that reflects the inhibitions and habitus of traditional, institutionally oriented social science.